Foundation
Audience, promise, personality, references and brand territory.
Visual identity · branding
A brand people recognise before reading its name.
We turn positioning into a usable visual system: logo, colours, typography, rules and applications that remain coherent across your website and documents.
positioningmarkvisual systemapplications
More than a logo file
An identity must remain coherent once it leaves the mock-up.
Logotype
Main and compact versions, monochrome variants, clear space and minimum sizes.
Palette
Colours with precise roles and usable contrast pairs.
Typography
Hierarchy, licences and fallbacks for web and documents.
Graphic language
Icons, shapes, textures or coherent photographic principles.
Mini guidelines
Simple rules for reproducing the brand without distorting it.
Clear scope
A logo and a complete identity are not the same quotation.
- Useful formats. SVG, PDF and image files required for the agreed uses.
- Rights stated. Deliverables, font licences and third-party elements are explicit.
- Real applications. The system is tested on the website, mobile and representative materials.
Process
Decide before decorating.
01 · Understand
Business, competition, audience and a defensible difference.
02 · Explore
Two or three sufficiently distinct territories to make a decision.
03 · Deploy
The selected system, applications and rules ready to use.
On quotation
Give your business a presence that truly fits it.
A reply within 24 working hours, from Raphaël.